The clarity imperative
Description
In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody.
Runtime
21 min
Series
Subjects
Genre
Date of Publication
2009
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;2276449
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