Brain sell
Description
Advertisers have always wanted to get inside our heads and they claim to be getting closer than ever to doing just that. Products and advertising campaigns built on breakthroughs in neuroscience are already on the market, but Maryanne Demasi explores whether they're assisting the delivery of products better suited to our wants, or hijacking our free will to buy what we need.
Runtime
5 min
Series
Subjects
Genre
Date of Publication
2011
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?VAST;2122533
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