The use of personal stories in changing health behaviors
Description
The Use of Personal Stories in Changing Health Behaviors: Theory to Practice reviews the relevant research, plus offers practical advice on how fitness professionals can make stories work for them and their business. The DVD explains how YouTube™ can be evaluated as a delivery channel. The DVD also details how to create stories, as well as throws light on how the Gatorade® ""Replay"" project leveraged new media to deliver health messages. The DVD is designed to serve as a resource for fitness professionals who want to develop a better understanding of this fresh new approach to motivating others to participate in health-promoting behavior.
Runtime
60 min
Series
Subjects
- Health (2879)
- Health behavior (126)
- Physical fitness (424)
- Health promotion (162)
- Exercise (426)
- Personal trainers (43)
Genre
Date of Publication
2011
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?SPEX;2064782
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