Managing customer relationships

Description

With a combination of pertinent comment delivered by Hugh Dennis., real-life stories from case study companies and expert advice from leading consultant John Nicholson, the series is designed to cover all aspects of traditional management skills. This edition focuses on customer service, why a customer focus is necessary, developing and effective service culture, taking a long-term view of customer relationships.

Runtime

14 min

Series

Subjects

Genre

Date of Publication

1996

Database

Alexander Street

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