Broadcast media
Description
Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.
Runtime
16 min
Series
Subjects
- Advertising (278)
- Television advertising (32)
- Radio advertising (1)
- Cable television advertising (1)
Genre
Date of Publication
1994
Database
Alexander Street
Direct Link
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