Direct response out-of-home supplemental media
Description
"Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo -direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising & 2opt- in3 email advertising."--Web site.
Runtime
19 min
Series
Subjects
Genre
Date of Publication
2009
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;1795152
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