Advertising creative appeals
Description
Discusses the six most common and successful advertising creative appeals: emotion, rationality, sex, humor, fear, and scarcity. Features commentary by psychologist Jeffrey Dunn, director of the Center for Living Enrichment, and discusses proven approaches to employing each type of appeal based on advertising research. Covers means-end chain theory, informational vs. transformational reinforcement, and using leverage points. Uses both print ads and TV commercials as examples.
Runtime
20 min
Series
Subjects
Genre
Date of Publication
2006
Database
Alexander Street
Direct Link
Similar Films
A look at J.C. Penney's identity crisis
The A-to-Z of home remodeling and design
Andreessen Horowitz co-founder upbeat on Facebook
Finding alt investment opportunities in Texas
Prelinger Archives. In the Suburbs
Are broadcast fees making TV unaffordable?
How to fix the youth unemployment crisis
Why is Steve Cohen on such a spending spree?
Is N. Korea behind the cyberattack on S. Korea?
Lululemon's fail. Shouldn't they have known better?
Qihoo gaining ground against Baidu. CFO Xu
Tech industry is misdefining innovation. McNamee
Great Western Savings commercial. Redwoods
E-cigarettes a major push for Reynolds. CEO
Big newspapers for sale for bargain prices