Visual merchandising
Description
Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments from employees of JC Penney, Herberger's, Music Arts Enterprises, and Big K Kmart, as well as owner of Classic Hatwear & Fashion.
Runtime
24 min
Series
Subjects
Genre
Date of Publication
2009
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;1795044
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