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Swalwell Primary, Gateshead is on an estate where many families have not had work within living memory. Children don't understand work or have very limited aspirations, wanting to be ice cream salesmen or supermarket cashiers. Input in the school to raise aspirations is having an astonishing impact. In one year there's been a rise from 42% to 74% in students achieving level four in English and maths.We follow the school's journey, introducing SEAL, careers-related learning to link maths with the world of work and provision from external partners. Apprentice students on campus promotes visits for children and their parents to local universities with student tutors who also visit schools.Headstart enables the LA to deliver high impact, hands-on workshops for children to get a feel for jobs. We see telecommunications engineers, female chemists and mechanics working with the children to inspire them.