Channels of distribution
Description
Covers advantages of direct and indirect channels (showing where short and long channels are most appropriate), and of consumer, industrial, service and backward channels. Discusses distribution channel strategy and types of vertical marketing systems.
Runtime
22 min
Series
Subjects
Genre
Date of Publication
2002
Database
Alexander Street
Direct Link
Similar Films
Cross-cultural understanding
Cross-cultural communication. Managing diversity at work
I'll show them who's boss. Series 2, episode 1
The magic of we. Communication version
Traditional & online print media advertising
Building trust and showing respect. Clip no. 7
Lions. Strategies for survival
John L. Lewis. King Coal
Performance appraisals. Clip no. 4b
Jobs in clothing, textiles and fashion
I'll show them who's boss. Series 2, episode 3
Motivating, encouraging, and giving positive feedback. Clip no. 2
Manufacturing and transportation
Buying and selling. How trading shapes our world