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Interactive Web Management Major

The Interactive Web Management (IWM) major is offered as a Bachelor of Business Administration (BBA), a Bachelor of Science (BS) or a Bachelor of Arts (BA) degree that blends facets of marketing, information systems, journalism, and computer science. The total number of credits for either degree option is 120 credits. Either option requires 42 credits of specific general education credits. For the BBA, students will be required to take 44 credits of pre-core and core courses as required for any BBA student. The BA and BS students will be required to take 24 credits of specific journalism or computer science courses, allowing them to specialize in one of these areas (the 24 credits fits nicely with the number required to take a minor) or to broaden their expertise by taking courses in both areas. By giving students the choice to pursue a BBA, BA, or BS degree, students will have more flexibility in their general education credits as well as in the courses they take to supplement the core courses we have designed for this major. Moreover, this flexibility allows the degree to be more appealing to students of diverse backgrounds and also adds to the interdisciplinary nature of the major. Providing options to students, also allows them to tailor the degree to pursue different career options.

Planning Sheets


Here are links to minors that would complement a major in Interactive Web Management. For those pursuing the BA or BS option, a minor fits nicely with the requirement to take at least 24 credits of Computer Science and/or Journalism courses.

Another great complement to an IWM major is the Information Systems Minor. The minor will not satisfy the 24-credit elective requirement, but will give a student options for employment in more technical areas. For most students, the IS Minor can be completed in as little as three semesters.


IWM Club is a student organization used to to help members become more familiar with the possibilities an IWM major can provide you.

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