Interactive Web Management

Interactive Web Management

Interactive Web Management (IWM): Your Pathway to a Future in Digital Innovation

Embark on a journey where technology meets creativity with the Interactive Web Management (IWM) major at the University of Wisconsin Oshkosh. This major offers two dynamic degree paths—the Bachelor of Business Administration (BBA) and the Bachelor of Science (BS)—tailored to your interests and career aspirations in the digital world. With a focus on the intersection of marketing, information systems, journalism, and computer science, the IWM major prepares you to lead and innovate across industries.

Both paths build on a 120-credit program that includes a robust general education curriculum, enriching your academic experience and broadening your professional skill set. The IWM major is designed to provide:

• Versatility: Gain skills that span multiple disciplines, preparing you for diverse career opportunities.
• Flexibility: Customize your degree to align with your personal and professional goals.
• Career Readiness: Equip yourself with in-demand skills that will make you a preferred candidate in any business or technology field.

This major involves coursework from the departments of Computer Science, Marketing, Journalism, and Information Systems.