Author Archive for Jasmine Buchberger

Getting to Know UWO Accomplished Alumni: Jeff Griffith

This past week, I had the honor of speaking with a fellow UW Oshkosh Alumni, Jeff Griffith. Currently working as Creative Director of Advertising and Marketing at Men’s Health magazine in New York City, Griffith formerly worked at a variety of advertising agencies around the country, and helped save the Gettysburg National Military Park and Battlefield from a proposed casino in his spare time.

Career Services: What is your current job title and some of your responsibilities?

Griffith: I’m currently Creative Director of Advertising/Marketing at Men’s Health magazine.

My job is to provide creative and strategic thinking and executions for our advertisers as well as any Men’s Health-sponsored events or activities. That includes ads, advertorials, videos, tablet enhancements, banners, rich media units, and any graphics needed for our numerous triathlons, the Men’s Health Cooking School, summer socials, and our signature event, the Men’s Health Urbanathlon in three cities nationwide.

My team also provides carefully-designed sales materials for our marketing managers and sales team within the Men’s Health brand.

Career Services: What was your career plan when you graduated UWO? Did you always want to work for Rodale-Men’s Health, or a specific company?

Griffith: My major at UWO was Journalism with an advertising emphasis. And a TV/Radio/Film minor. My goal all along was to work in an advertising agency. My first job was at an agency in Honolulu, then moved to Atlanta, then New York City. I worked at ad agencies my entire career and even had my own agency for three years called Jugular. In 2011, I jumped over to the publishing side and absolutely love it.

To answer your question, no, I had no plans to work for a magazine. But you never know what opportunities arise. I create more 360 degrees of design/advertising here than I ever would in a major ad agency. In an agency, you’d hand things off to a specific department. Here, we ARE the department.

Career Services: What is one of your greatest achievements that you are most proud of?

Griffith: In 2010, after I left my ad agency Jugular, I became passionately involved with a grassroots group out of Gettysburg, PA that was trying to stop a proposed casino a half-mile from the Gettysburg National Military Park and Battlefield. I found the group on Facebook.

Over the course of a year, I donated my spare time in creating all of their print advertising, billboards, bus shelters, T-shirts, brochures, and website to fight a local millionaire and his quest for a casino near hallowed ground. I produced/directed a collection of videos and personally enlisted several celebrities to present at the statewide hearing to the Pennsylvania Gaming Control Board. Filmmaker Ken Burns, Pulitzer Prize-winning author David McCullough, Sam Waterston, Stephen Lang, Matthew Broderick, international strategist Susan Eisenhower and Medal of Honor recipient Paul Bucha were videotaped telling their personal connections to Gettysburg and why it should be saved. Famed composer John Williams provided the music for all my videos. ALL whom donated their time and talent to the cause. Even Steven Spielberg himself gave us approvals to use music from “Saving Private Ryan” for some of the smaller videos.

Long story short, the videos and advertising campaign made the casino proposal a national issue instead of a local issue and the casino proposal was soundly defeated.

As a lifelong history buff, I can proudly say that I personally played a role in saving Gettysburg from urban growth. Wonderfully, as a result, I began working with the Civil War Trust who helps preserves ALL the Civil War battlefields in the US. So now I design their quarterly magazine called “Hallowed Ground” which goes to all their membership.

Career Services: What advice would you give to young UWO students who will be graduating this week, as they prepare to take their next steps in life and pursue careers?

Griffith: Your learning is just starting. No, you don’t know everything yet (sorry). And you never will. Be confident in yourself but pay attention to others who have done it before.

Have a goal of what you’re looking for. Don’t look to potential employers to provide that answer for you.

Turn your cell phone off now and then…listen to conversations, shake hands, meet people even if it’s just to be nice or for reference or possible friendships. And keep in touch!! You NEVER know whom you will meet down the road or where your world’s will connect again. The world is very small.

And one more thing, never ever forget where you came from no matter how successful you become. Come back to UWO and visit. Everybody’s story is different and it’s all interesting. Share your experiences. Give back and pay forward. 

Career Advice from Jeff GriffithCareer Advice from UWO alumnus and Men’s Health Creative Director, Jeff Griffith

 

Griffith has an impressive creative portfolio that displays a wide variety of the work he has done in the past, including his achievements with the Gettysburg Park preservation. Through his campaign contribution, including multiple videos and ads made the local issue something of national importance and the idea of the casino construction was dropped.

Make the Most of Each Post

Social media is becoming more and more important for networking and connecting with potential employers. The purpose of these posts are to share information and connect with our intended online community. So why do some posts go viral while others are swept under the rug?

An essential part of posting in order to build your online presence is the time that you choose to post! Pay attention as we unveil the ultimate guide to getting the most traffic out of each post and how to be heard.

  • LinkedIn: Let’s start with your most professional profile. 7-9 AM and 5-6 PM Tuesday through Thursday is the optimal opportunity for networking and getting noticed among potential employers. Leave LinkedIn alone between 10 PM and 6 AM, especially on Mondays and Fridays.
  • Facebook: The best time to post to Facebook is on Wednesdays at 3:00 PM, with the worst time being after 4:00PM and on the weekends.
  • Twitter: Tweeting between 1-3 PM on Mondays is optimal Twitter traffic time, but any time between 9 AM and 3 PM Monday through Thursday will get noticed by your fellow tweeters. Twitter traffic jams occur after 3 PM, meaning those posts aren’t going to be getting very far with your intended audience.
  • Pinterest: The newest queen on the social media scene is Pinterest. So how do we make sure our pins receive royal attention? Pin between 2-4 PM or after 8 PM-1 AM when all the online night owls congregate. Saturday mornings are peak pinning time. Avoid those Pinterest boards between 5-7 PM.

We observe excellent audience interaction on Mondays for our UW Oshkosh Career Services’ social media sites. What works best for you?

This infographic from Mediabistro sums up the prime times for posting to all your different social media sites!

what-is-the-best-time-to-post-on-social-media-sites_504e9245de2e9

 

From College To Career

You’ve just come back from spring break and the realization that only a few weeks stand between you and graduation is suddenly a terrifying thought because… that means you have to get a grown-up job! The fact that you can no longer roll out of bed and rush to class in the comfort of your sweatpants is bearing down on you HARD. You find yourself staring at a blank computer screen unable to absorb that it’s actually happening. The time to take the next step towards finding employment is upon you. You might even panic at the realization that you have procrastinated in your attempt to take the preparatory steps of post-college career life. Here are a few suggestions to help you get the ball rolling as you dive into the professional world and seek out your career path.

  • Check your school resources! Your university wants you to get employed upon graduation, because it reflects the ability of the school to help you reach your future goals as a result of the education you have been provided. Most schools have a Career Services office to help you prepare your resume, cover letter and even guide you in your job search.
  • They also may offer opportunities directly from employers that are looking to hire for open positions by utilizing Career Services access to an abundant student database. Here at UW Oshkosh, these open job and internship opportunities can be found on Titan Jobs.
  • Talk to your professors and advisers for advice or networking connections that they may have developed with previous students. These days, networking is absolutely essential to building a reputation that may help you get your foot in the door.

Career Services Creating Connections in Reeve Ballroom on March 2nd, 2013.

Don’t leave it at that! The most important part of the job search is being persistent. Apply, apply, apply. Make sure to research the companies you are applying to, and always include a cover letter as well as a follow up inquiry pertaining to the receipt of your application (generally the Monday following a full two weeks after your original application date). This shows employers you are genuinely interested in working with their company.

There are an infinite number of job search sites out there and many of them are tailored directly to recent college grads. For more opportunities check out: AfterCollege.com

Career Fair Do’s and Definitely Do not’s

Career Fairs and networking can be nerve-wracking, but we’ve got you covered as long as you present yourself professionally and have done your research. Take a look at our entertaining elevator pitch examples: 7 Tips For Career Fair Success where we demonstrate some of our recommended do’s…

Clip from: Seven Tips For Success

And our definitely do not’s:

It's good to be confident and personal but probably best not to act like this around an employer

It’s good to be confident and personal but probably best not to act like this around an employer

(Click on the screen shots or the 7 Tips for Career Fair Success above the picture to check out this fun video)

Career Fairs only come around once in awhile so take advantage of having hundreds of options all in one place. Make sure to dress for success, come practiced and prepared and ready to make a professional impression. These events often lead to employment or internship positions and provide ample networking time.

Buying Business Dress for Less

One of our big events for the Spring semester is the Career Fair on the Fox. Even if you can’t recite your elevator pitch forward and backward, your company research is all prepared, and your resume has been scoured and no t’s have been left uncrossed or i’s left un-dotted, but you can still blow the Career Fair experience if you don’t arrive in professional dress.

You’ve probably heard the saying you don’t get a second chance at a first impression.

A whopping 55% of how we dress, act and walk through the door are the biggest factors of an interviewer or recruiter’s first impression.

So let’s get down to the first impression wardrobe do’s and don’ts. Sweatpants, hoodies and sneakers are completely out of the question. Most jeans, even if they are MissMe or $200 designer jeans, aren’t going to get the reaction you desire either.

Suit up. For women pantsuits, pencil or A-line skirts paired with a button down and a cardigan or blazer are key pieces. Avoid anything too tight. Even if you want to show off your amazing figure, you can flatter your assets without flashing your assets.  Keep it conservative with an appropriate neckline and hemline. Add a pop of color with a scarf or simple statement jewelry.

Dress pants, dress shirt, blazer and colorful scarf

Dress pants, dress shirt, blazer and colorful scarf

Men should also wear a suit or pair dress pants with a button down and a sweater vest. A tie or bow tie is always appropriate as long as the pattern and print aren’t distracting to the interviewer. Of course you want to make a memorable impression, but charm them with your knowledge and wit without searing that loud ugly tie into their brain.

Khaki colored dress slacks, button down, brown blazer and red tie.

Khaki colored dress slacks, button down, brown blazer and red tie.

The best part is that it’s extremely affordable. These two display outfits cost under $10 each thanks to the local Fox Valley Thrift Shop. Affordable, professional, stylish and memorable makes for a lasting impression. Not the best at coming up with fashionable combinations or feeling fashion an savvy challenged? No problem! Check out sites with professional dress ideas like Pinterest. Many pins can lead you to fashion blogs and offer endless ideas to keep you looking and feeling sharp.

Tweet to Connect, Master Twitter Networking With These Tips

Twitter is the latest form of networking that is blowing up social-media using a form known as micro-blogging. Twitter limits users to 140 characters per post and allows linking to websites, connecting to other people or organizations by mentioning their Twitter handle (which is what we call the username with an @ symbol in front of it), and also hash tagging.

Users are free to use their Twitter account however they choose, whether it’s for personal expression, business, humor, social networking or information sharing. However, employers do take Twitter and social networking sites into consideration when getting to know prospective employees. For example, your drunken tweet from Saturday night with a picture of you doing a beer bong may have just cost you the job opportunity.

Facebook, Twitter, and Youtube are several sites that are changing the field of PR, new media and traditional media. It’s much more than a rolling news feed of status updates. It’s a source for advertising, talking with consumers, engaging other groups, promoting products or events, providing customer service and demonstrating service with pictures.

So how can you use Twitter professionally?

By using @ you can connect to specific users and create a relationship with them.

The hash tag # symbol makes your tweets searchable and allows you to join in chats. It allows you to follow certain news and connect with other tweeters.

Make your Twitter you personal brand. Remember: Be interesting. Avoid toilet tweets. No one wants to know about your bodily functions. It’s also best to avoid sexual, religious, political and obscene tweets. Connect with professionals by sharing useful and intelligent or informational links. You can shrink the links to save space for descriptions or ideas by using link-shortening sites like bitly.com.

Check out this info-graphic from Mediabistro.com pertaining to social websites and employment. http://www.mediabistro.com/alltwitter/twitter-posts-job_b27156

Social media affects employment opportunities.

Social media affects employment opportunities.

 

Career Services Intern Chai Lee Explores What Can Career Services Do For You?

Career Services Human Resources Intern Chai Lee

Hi Everyone,

Why come to Career Services?

Career Services can help you find jobs and internships, work on resumes, cover letters, and networking.  There also events that are held by Career Services such as, Career Fairs, Mock Interview, and Dining with Professionals and many more.  All students can use Career Services for free up until one year after graduation.  So use the opportunity to use Career Services because you also paid for all of these services so why not use the service.

All Students can use the services during Walk-In hours from 11:00AM to 1:00PM on Tuesday through Thursday or call to make appointment with the choice of advisor by majors.

Here is the website to see which advisor would best fit your needs.

http://www.uwosh.edu/career/about-us/professional-staff

My Internship Experience:

I want to share a little bit of my experience while I am an intern here at Career Services.  My name is Chai Lee, a Human Services Major.  Being an intern at Career Services, I had a lot of fun and also did a lot of exploration.  First of all, I worked on my resume and cover letter of a choice of employers that I want to work with.  I participated in the Career Fair; I got to meet many of employers and student from different majors.  During the Career Fair, I met with three different employers and gave my resume to them to look at.  Next, I attended class presentations with different advisers on topics of interviewing, portfolio, and general ideas of what is Career Services is.  Attending class presentations helped develop my professional skills and allowed me to find helpful resources.  My next step was the networking part, which I participated in Dining with Professionals and did the Mock Interview.  I did Dining with Professionals, where I met employers such as J.J. Keller, Alta Resources, Sherwin Williams and Big Brothers Big Sisters.  I had a choice of where I could sit, so I decided to sit at the table of Big Brothers Big Sisters and our host was Ellen Evensen.  During the dining, it is more of follow the leader or the host who talked about what to eat and drink with professional people.  At the end of the dining, I had some extra time to talk to Ellen and then she offered for me to send in my resume and cover letter for an internship opportunity.  I was so happy that I participated in Dining with Professionals and met employers from different companies.  I also attended Mock Interviews which was also with Ellen of Big Brothers Big Sisters.  Before hand, I did research about the agency and the person who interviewed me, so I had an idea of what the agency’s main role is.  The Mock Interview went really well and I liked it because it built my confidence and learned what I should say and not say to the employer.  Overall, being at Career Services, help me to get out of my comfort zone and explore the world.

~Chai Lee

Tips for Dining with Professionals: Eat Like This, Not That

Snapshot of Interns Jasmine and Eric sharing a review of Dining with Professionals

Jasmine and Eric share their personal experience and review a recent event that allowed them insight on how to make a good impression when dining with professionals. Learn what you should and shouldn’t do when you have been invited to dine with a current or professional employer by clicking on the link below.

Dining with Professionals

5 Minute Resume Savers

Saving Your Resume in 5 Minutes

Learn about our Career Service Quick Tips on our Vlog!

Why Attend A Career Fair?

Two words; free pens. I can’t say I knew what to expect for my first career fair experience but it turned out there are no clowns and there are instead oodles of free pens.

I’ve been to a few fairs in my younger days, but this was my first formal attendance of the Career Fair on the Fox. Unlike my childhood memories of cotton candy and merry-go-round rides, this kind of fair involved much more mature opportunities like booths with company names on them (some still have candy), company chap-stick, and brochures. However as crazy as it sounds, I realize that a job opportunity has higher value and may last longer than a bit of sticky sweet pink fluff that dissolves in your mouth.

I wasn’t fully prepared for the enormity of the event with over 140 companies lined up in booths and waiting for me to approach them and strike up my best elevator pitch with the flourish of my well-rounded resume. In fact, I wandered through the aisles a couple times just taking in all the companies’ names and representatives smiling at me with their “ask me anything,” attitudes.

The first few booths made polite chit-chat but they just didn’t seem to have a position that I found desirable considering my Journalism Major. Reaching the homestretch of the final row of booths in the field house, I was drawn to the 4imprint company which posted openings for a graphic design position. I’m not a full fledged designing genius but I know how to work some of the newer graphic programs so I shyly smiled at Lia Cummings and we struck up a conversation about 4imprint and the potential career opportunities I may want to consider. I left with her business card, but the true gift had been the amount of information I had compiled today.

I also had a professional picture taken for free, which I can use for business cards and networking. The fair offered resume reviews and great interviewing experience. My reaction to this wonderful opportunity is that it really helped me practice and get comfortable with connecting to potential employers as well as learn about how to market myself and create positive and lasting  impressions.


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