Twitter is the latest form of networking that is blowing up social-media using a form known as micro-blogging. Twitter limits users to 140 characters per post and allows linking to websites, connecting to other people or organizations by mentioning their Twitter handle (which is what we call the username with an @ symbol in front of it), and also hash tagging.
Users are free to use their Twitter account however they choose, whether it’s for personal expression, business, humor, social networking or information sharing. However, employers do take Twitter and social networking sites into consideration when getting to know prospective employees. For example, your drunken tweet from Saturday night with a picture of you doing a beer bong may have just cost you the job opportunity.
Facebook, Twitter, and Youtube are several sites that are changing the field of PR, new media and traditional media. It’s much more than a rolling news feed of status updates. It’s a source for advertising, talking with consumers, engaging other groups, promoting products or events, providing customer service and demonstrating service with pictures.
So how can you use Twitter professionally?
By using @ you can connect to specific users and create a relationship with them.
The hash tag # symbol makes your tweets searchable and allows you to join in chats. It allows you to follow certain news and connect with other tweeters.
Make your Twitter you personal brand. Remember: Be interesting. Avoid toilet tweets. No one wants to know about your bodily functions. It’s also best to avoid sexual, religious, political and obscene tweets. Connect with professionals by sharing useful and intelligent or informational links. You can shrink the links to save space for descriptions or ideas by using link-shortening sites like bitly.com.
Check out this info-graphic from Mediabistro.com pertaining to social websites and employment. http://www.mediabistro.com/alltwitter/twitter-posts-job_b27156