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Sales Emphasis Certificate

  Information for our Corporate Partners   

Why become a corporate partner?

The UW Oshkosh sales program is considered a top sales program for equipping students with the fundamental knowledge about the buyer and sales process. This enables graduates to more effectively train with employers reducing their need for extra recruiting efforts and  resulting in an increased ability to retain top talent and future leaders of your company.

Each semester the UW Oshkosh sales program introduces an average of 30 students (juniors and seniors) to the sales process. Traditionally our class makeup is about half marketing majors with the other students being a mixture of majors from both within the College of Business and from the College of Letters and Sciences.

Research from the Sales Education Foundation shows that employee first-year retention rates increase for students who have progressed through a sales training program. Partners also have the opportunity to meet with annually with sales faculty to provide feedback and insight on course content,  job expectations and desired outcomes.


Corporate partner slots

student slots each semester


Job retention rate compared to 35% of students who lack this experience

 selective program

The sales program currently only works with up to 10 corporate partners. Each partner must commit to the annual due of $3,500 each semester plus the time commitment to the classroom activities.

  Key Access to top talent

  • Partners attend five classes each semester.
  • Ability to connect and evaluate top talent  through special breakout sessions, sales competition and end-of-semester networking event.


Marketing Department
Heather S. Veeser
Sales Program Manager
(920) 841-0894

  Corporate Partners Resources

Visiting Campus

The sales program events generally take place in Sage Hall, Culver Family Welcome Center and Reeve Union. Parking permits are not required to park in the lot next to the Culver Family Welcome Center but are required to park in other lots on campus. For a permit please connect with the sale program manager.


Class Material

Our corporate partners have access to our course materials, student resumes, class surveys and the Chally Sales Assessments.

Partner companies are welcome to review course materials, and suggest revisions to materials. Contact us if you wish to review other course materials, such as assignments and/or exercises.

Important Class Dates

Sales Cup Leaderboard

The UW Oshkosh Sales Cup is a competition that involves several Role Play events, judged by sales professionals who help coach students throughout the semester.

PlaceCompetitorPoints: (after May 1 final semester event)
1Matthew H.1213
4Mason Da993

Enrolling in the Professional Sales Program at UWO was one of the best decisions in my 4 years there. I learned how to get out my comfort zone and push myself to grow professionally and personally. I can say nothing but positive things about this program. Not only did I meet the company I am currently working for, I also formed great relationships throughout the semester. I will be forever grateful for this program, and I highly recommend to anyone interested in it.

Haley Volstad

Management Trainee, Cintas Corp.

The connections and skills I built have not only helped me succeed in my professional life but also in my personal. I believe that every student at UWO could benefit from the Sales certificate even if you cannot envision yourself going into a sales role.

Riley Magit '23

Account Manager Associate, Amcor

The UWO sales program with Bryan Lilly is a program I will always remember and will never forget. I am continuously using the skills I learned in his class in my sales career today. Never throw away your binder and always reference for a successful sales future. ABC! 

Abigail Hayden, '18

Western National Sales Manager , Structural Concepts

I can’t say enough positive things about the Sales Emphasis as it was one of the single greatest academic experiences I was fortunate to have explored.

Working with the partner companies painted a realistic picture of the expectations in various sales roles and helped me identify what was most important to me in my future career.

Additionally, I learned the power of asking a good question and developed confidence when interacting with business professionals. The sales certificate served me extremely well through my college to career transition and can be thanked for many of my professional successes to date. 

Tony Steppan,'17

Service Manager, Cintas Corporation

Corporate Partners

Regional businesses are an important part of the UW Oshkosh Professional Sales program.  Professionals from several companies comprise our Sales Coaches Council. The professionals work closely with our faculty and students to deliver relevant learning across this challenging and diverse field.

Corporate partner contacts


Megan Navarette         Director of Business Operations 

Reece Lade                Account Manager

Sean Golden                Practice Lead-Construction Trades 

Alex Larson            Scientific Recruiter


Ranee Vanlerberghe Integrated Sales Manager 

Sherwin Williams 

Stephanie A Vertal  Talent Acquisition Specialist 

Zack Melnick                  District Manager 

Northwestern Mutual Greater Milwaukee/Appleton 

Amanda Sawatske         Director of Campus Recruitment & Development  

Payton Zimmer        Campus Coordinator        

Holly Murray               Executive Director of Recruitment  


Paige Owens                           Service Manager 

JX Truck Center  

Eddie Bin-mahfouz                              Corporate Sales Trainer 

Austin Freeman                           Business Development Manager 

Dan Vanden Heuvel Jr.              Regional Sales Manager 


Heileigh Savage            Talent Acquisition Specialist


Nick Hermus             Manager