Select Page

Training the next generation

of SALES professionals

Sales Certificate

The Sales Certificate is a 9 credit program – open to all majors – designed to prepare students for a position in professional sales. The program is normally offered during Fall and Spring semesters. Students complete all 9 credits in one semester.

The Sales Certificate moves education beyond the lecture hall with hands-on learning activities and sales competitions. Students learn best practices directly from professionals active across the field of sales, both on-campus and through field trips to local companies.

Students also get insights directly from employers about how to evaluate job openings and how to become a high-priority candidate. Companies recruit graduates of the Sales Certificate for jobs across industries.

  • Are you good at helping people make decisions?
  • Do you enjoy problem-solving?
  • Are you interested in a career that allows flexibility and autonomy?

If so, the Sales Certificate may be right for you!


One Semester to Complete

No prerequisites required to join

Emphasis Open to All Majors

Ranked as a Top University for Professional Sales Education


Marketing Department
Heather S. Veeser
Sales Program Manager
(920) 841-0894

Sales Cup Leaderboard

The UW Oshkosh Sales Cup is a competition that involves several Role Play events, judged by sales professionals who help coach students throughout the semester.

PlaceCompetitorPoints: (after May 1 final semester event)
1Matthew H.1213
4Mason Da993

Enrolling in the Professional Sales Program at UWO was one of the best decisions in my 4 years there. I learned how to get out my comfort zone and push myself to grow professionally and personally. I can say nothing but positive things about this program. Not only did I meet the company I am currently working for, I also formed great relationships throughout the semester. I will be forever grateful for this program, and I highly recommend to anyone interested in it.

Haley Volstad

Management Trainee, Cintas Corp.

The connections and skills I built have not only helped me succeed in my professional life but also in my personal. I believe that every student at UWO could benefit from the Sales certificate even if you cannot envision yourself going into a sales role.

Riley Magit '23

Account Manager Associate, Amcor

The UWO sales program with Bryan Lilly is a program I will always remember and will never forget. I am continuously using the skills I learned in his class in my sales career today. Never throw away your binder and always reference for a successful sales future. ABC! 

Abigail Hayden, '18

Western National Sales Manager , Structural Concepts

I can’t say enough positive things about the Sales Emphasis as it was one of the single greatest academic experiences I was fortunate to have explored.

Working with the partner companies painted a realistic picture of the expectations in various sales roles and helped me identify what was most important to me in my future career.

Additionally, I learned the power of asking a good question and developed confidence when interacting with business professionals. The sales certificate served me extremely well through my college to career transition and can be thanked for many of my professional successes to date. 

Tony Steppan,'17

Service Manager, Cintas Corporation

Corporate Partners

Regional businesses are an important part of the UW Oshkosh Professional Sales program.  Professionals from several companies comprise our Sales Coaches Council. The professionals work closely with our faculty and students to deliver relevant learning across this challenging and diverse field.

Corporate partner contacts


Megan Navarette         Director of Business Operations 

Reece Lade                Account Manager

Sean Golden                Practice Lead-Construction Trades 

Alex Larson            Scientific Recruiter


Ranee Vanlerberghe Integrated Sales Manager 

Sherwin Williams 

Stephanie A Vertal  Talent Acquisition Specialist 

Zack Melnick                  District Manager 

Northwestern Mutual Greater Milwaukee/Appleton 

Amanda Sawatske         Director of Campus Recruitment & Development  

Payton Zimmer        Campus Coordinator        

Holly Murray               Executive Director of Recruitment  


Paige Owens                           Service Manager 

JX Truck Center  

Eddie Bin-mahfouz                              Corporate Sales Trainer 

Austin Freeman                           Business Development Manager 

Dan Vanden Heuvel Jr.              Regional Sales Manager 


Heileigh Savage            Talent Acquisition Specialist


Nick Hermus             Manager