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Melissa G Bublitz

Ph.D. Marketing. University of WI Milwaukee, 2011
Associate Professor
Office: Sage 1453
Phone: 920-424-1013
Expertise: Marketing

Melissa G. Bublitz is an Associate Professor of Marketing at the University of Wisconsin Oshkosh. Her research focuses on the intersection of marketing and public policy investigating topics such as food decision making, financial decision making, health and well-being, sustainability, social marketing, and non-profit marketing. Her work seeks to leverage marketing science to empower consumers and organizations to make choices that advance the well-being of individuals and communities. Her research work has appeared in the Journal of Consumer Psychology, the Journal of Business Research, and the Journal of Research for Consumers.

Selected Publications and Accomplishments

Journal Articles

  • Bublitz, M., Escalas, J.E., Peracchio, L.A., Furchheim, P., Hamby, A., Kay, M., Mulder, M., & Scott, A. (2016). Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations. Journal of Public Policy and Marketing/American Marketing Association.
  • Bublitz, M., & Peracchio, L.A. (2015). Applying Industry Practices to Promote Healthy Foods: An Exploration of Positive Marketing Outcomes. Journal of Business Research.
  • Bublitz, M., & e. (2013). Promoting Positive Change: Advancing the Food Well-being Paradigm. Journal of Business Research.
  • Bublitz, M., & e. (2012). The Quest for Eating Right: Advancing Food Well-being. Journal of Research for Consumers.
  • Bublitz, M., Peracchio, L.A., & Block, L.G. (2010). Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint. Journal of Consumer Psychology.

Book Chapters

  • Bublitz, M., Block, L.G., & Grier, S.A. (2014). Social Marketing to Advance Food Well-being. in David W. Stewart (Eds.), (39-76). Santa Barbara, CA: Handbook of Social Marketing Vol 3: Praeger Publishing.
  • Peracchio, L.A., Bublitz, M., & Luna, D. (2014). Cultural Diversity and Marketing: The Multicultural Consumer. in Veronica Benet-Martinez and Ying-Yi Hong (Eds.), (438-461).New York, NY: Oxford University Press.
  • Yang, X., Bublitz, M., Wang, K., & Peracchio, L.A. (2013). Consumer Creativity and Its Implications for Sustainability Marketing. in Lynn R Kahle & Eda Gurel-Atay (Eds.), (174-190).Armonk NY: M. E. Sharpe.

Conference Proceedings

  • Rhodes, J., & Bublitz, M. Healthy Youth: Activity Based Interventions to Improve Classroom Behavior, Attention, and Educational Outcomes. American Marketing Asociation.


  • Bublitz, M.G. , Furccheim, P., & Gau, S.L. Storytelling for the Digital Age: SCO Stories that Create Social Media Buzz. Paper presented at Marketing & Public Policy 2016, "American Marketing Association" CA Polytech - San Luis Obispo. June 2016.

Click here for full resume.