Major in Business Analytics

Download the Business Analytics Planning Sheet

A major in analytics focuses on developing the skills and expertise required to collect, interpret, and leverage data to drive informed decision-making and optimize business performance across various industries. Analytics is expected to have the fastest employment growth of any business major over the next decade, with starting salaries well above the median for business fields.

Students who complete their Bachelor of Business Administration with a business analytics major are well prepared for the fast-evolving labor market, having developed a set of analytical skills that can be broadly applied across business disciplines as well as in the nonprofit sector and consulting.

• Sky-high demand: The new major will serve the growing demand in the Oshkosh and Fox Cities regions for trained professionals in Business Analytics as well as the long-standing demand for analytics programs by UW-Oshkosh students.
• Remarkable job growth expected: According to the Bureau of Labor Statistics, these typical occupations are expected to grow by 36% between 2023 and 2033 nationwide and by nearly 27% in Wisconsin by 2030. Regionally, the labor market within 100 miles of UW-Oshkosh currently contains more than 200 jobs requiring ‘data analysis skills,’ many of which have starting pay above $65,000.
• Mixing majors: Business Analytics easily dovetails with several existing UWO majors and academic departments including Economics, Information Systems, Marketing, and Supply Chain Management. Additional courses from other disciplines can be added based on faculty input, relevance to the program learning objectives, and to ensure flexibility in the job market.

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Download the BBA planning sheet

Also see the Business Analytics Minor and the Business Analysis Certificate.