Chancellor’s Study Group: Integrated Marketing Communications

Throughout the report there are references to “IMC,” which is customarily used to reference the Office of Integrated Marketing Communications. IMC is also a model of communications referred to as integrated marketing communications. For the purposes of this report, IMC will reference the model of communication while OIMC will reference the Office of Integrated Marketing Communications.

In early 2016, the Chancellor’s Study Group for Integrated Marketing and Communications presented their final recommendations to the Chancellor, and the work of the Study Group was complete.

Chancellor Response

View Response to the IMC Recommendation

Charge from the Chancellor:

Work across campus to gather needs and concerns from stakeholders with regard to communication support services and coordination of efforts, identifying current communication resources that exist at UW Oshkosh

Study national best practices of iIMC in a higher education organization

Develop and present organizational options and their pros and con’s with these goals:
- Optimizing the collaboration and coordination of resource
- Presenting a unified voice and visual identity for the University
- Maximizing operational efficiency
- Improving strategic effectiveness
- Measuring the impact of a unified effort
- Ensuring campus needs are met while moving institutional priorities forward