Marketing
“My four years at UW Oshkosh were an amazing experience! The Marketing program positioned me to jumpstart my professional career right out of the gate. I would recommend UWO to anyone!”
Marketing Certificates
Marketing offers three certificates that provide targeted coursework that helps students specialize in a specific field. Click the name of a certificate below to learn more about the coursework and topics of study.
Click here for the certificate planning sheet (list of required courses).
Digital Marketing Certificate | 9 credits
Almost all businesses today engage in some form of digital marketing. More than one-third of UW Oshkosh Marketing students have an internship in digital marketing or social media management. Preparing for a career in digital marketing will prepare you for one of the hottest job categories in the field of Marketing. Customers find your business’s website through a search engine so marketers must understand how to optimize websites and use search engine ads to increase the likelihood customers find you on the web. Email marketing and social media can be great tools for promoting a business, product, service, experience or idea. Leveraging these tools properly will help you drive customers to your website. The internet provides the opportunity to track customers and learn more about their preferences. Armed with this data, companies have the ability to find more customers through a variety of digital channels. In this emphasis, students get hands-on practice on how to execute elements of a digital marketing strategy but also how to use specific performance-based feedback to adapt their marketing strategy to maximize performance.
Marketing Certificate | 12 credits
A certificate in Marketing is a valuable complement for non-marketing majors because it provides skills that can be applied in almost any career. Whether you are studying engineering, education, health sciences, or the arts, understanding how to communicate value, analyze audiences, and position ideas or products can set you apart in the workplace. Marketing is a broad discipline about providing value to customers and includes courses about how people think, make decisions, and respond to information. These courses give you tools in digital strategy, branding, consumer behavior, and market research that are highly transferable, whether you want to promote your own work, start a business, or strengthen your leadership profile. Adding a marketing certificate broadens your perspective and gives you a competitive advantage in both professional and personal endeavors.
Sales Certificate | 9 credits
The Sales Certificate provides students of all majors an opportunity to increase their marketability in a competitive job market. For students who wish to enter sales, the certificate helps understand different types of sales and connects students to companies that hire salespeople. For students who will pursue a non-sales area, this certificate helps understand how sales works, so students can interface with and leverage a sales area. Overall the three main benefits are: 1) get career opportunities, 2) learn skills that can apply to many life areas, and 3) network with professionals from a variety of comanies and with other students. LEARN MORE