• Undergraduate: A major in Interactive Web Management can lead to the degree(s): Bachelor of Science or Bachelor of Business Administration (please see the School of Business for the BBA degree)
• Graduate: None

1.  Goal(s)

• Interactive Web Management graduates are able to create and manage interactive user experiences across web and mobile platforms with the goal of improving business performance. This interdisciplinary academic major is designed to prepare students to:
  • Understand how to create and evaluate interactive user experiences involving user generated content, social media, and collaborative technologies.
  • Create and manipulate digital content and multimedia, including text, images, video, and graphics for specific audiences.
  • Design and program software applications.
  • Run and manage a website, including making decisions about: hosting, domain names, architecture, content delivery networks, appropriate use of cloud computing, availability, security etc.
  • Understand how adoption of emerging technologies can support business strategy and performance.
  • Apply online marketing/advertising/PR strategies, including: search engine optimization, social network penetration, user analytics, and other methods to brand and promote an organization.
  • Understanding data-related issues, including collection, analysis, privacy, ethical use, and security.

2.  The Major(s)

• The program offers one major: Interactive Web Management

3.  The Minor(s)

• None

• Required Credits: 62 minimum
• Required Courses: In addition to the core courses:
  • Business Focus:
    • Information Systems: Information Systems 352
    • Marketing: Marketing 371, 363 or 428
  • Media Focus: 
    • Computer Science: Computer Science 247
    • Journalism: Journalism 340, 440
  • Technical Focus:
    • Computer Science: Computer Science 125, 142 or 262 or Information Systems 318
    • Information Systems: Information Systems 311, 350
  • Culminating Experience: 
    • Business: Business 488
    • Business 340 or Computer Science 399 or Journalism 427
• Other Requirements:
  • 24 credits of Computer Science and /or Journalism courses for BA and BS degree students.  At least nine (9) credits must be upper-level Computer Science or Journalism courses not already used in major.
    • Must have a 2.0 GPA to enroll in Journalism courses.
    • Must have a 2.5 GPA to enroll in upper-level Business, Information Systems and Marketing courses.

Interactive Web Management Major (BBA Degree)
Interactive Web Management (IWM) is an emerging field of academic study designed to prepare you for tomorrow’s careers. IWM is the degree where technology meets creativity. This major blends facets of business administration, computer science, information systems, marketing and journalism.  The major prepares students for work at the intersection of technology, marketing, public relations, and media.

• Required Credits: 30 minimum 

• Required Courses: In addition to the School of Business Pre-Core and Core Courses: 
  • Computer Science 125, 247, 142 or 262 
  • Information Systems 151, 350, 352 
  • AMP 221, 340, 440 
  • Marketing 363 or 428