In 1992, ZTA adopted The Susan G. Komen Breast Cancer Foundation as its national philanthropy. Later, the Fraternity broadened its focus to encompass not only the Komen Foundation, but also other educational means dedicated to fighting breast cancer through education, awareness and promoting breast health. Furthermore, each alumnae and collegiate chapter generally volunteers with one or more local philanthropy of its choosing in addition to their support of the Zeta Tau Alpha Foundation and  ZTA's national philanthropy.

Today, our National Philanthropy is Breast Cancer Education and Awareness.

For a list of all of our service events ZTA does to support Breast Cancer Education and Awareness, please CLICK HERE!!

Think Pink® is Zeta's Registered Trademark

In February 2004 the ZTA foundation adopted the phrase "Think Pink" as our own registeredtrademark.
All of our philanthropy activities revolve around this trademark and help to further
promote our goals of Breast Cancer Awareness.

Facts About Breast Cancer:

• One in EIGHT women will get breast cancer in their lifetime The most common cancer in women, no matter your race orethnicity Breast cancer is the leading cause of cancer death in women between the ages of 15 and 54, and the second cause of cancer death in women 55 to 74 Last year 186,772 women and 1,815 men developed breast cancer Last year 40,954 women and 362 men died from breast cancer