Underwriting is different from advertising in a few simple ways. Underwriting is a sponsorship of the program that announcements are being aired during. Underwriting cannot make a call to action. For example, “Come into The Taco Shack and try our new steak burrito” contains a call to action. It does so because it tells the listener to come in and support their business. Underwriting can not make this kind of statement. Underwriting tells the audience of the special service that your business may offer. For example, “Studio Hall features live musical performances every Wednesday and Thursday.” This statement highlights the service but does not make a call to action. Other things usually contained in the underwriting announcement are the phone number and address of the business. The underwriting announcement can not be longer than 15 seconds in duration and can not contain any jingle that may be used in any other advertisements. These are a few of the basic rules that cover what we can and can not say in an underwriting announcement.
WRST’s programming line-up includes a mix of new and old music in every genre, ranging from rap to metal, jazz to rock, and classical. Part of our mission is to provide an alternative radio service for our campus and community. We feature free-format programming from 6:00pm until 2:00am Monday through Thursday. Weekdays 3:00-6:00pm we feature classical, jazz, and blues music. Fridays and Weekends feature specialty shows. See the attached program schedule for more information about what shows air on WRST.
For rates and more information, please contact the station at (920) 424-3113 or send us an email.
If your business has live music or other community service activities, then we can make announcements of what events are going on and on what date. We do pay attention to the local scene and many announcers do make sure to tell our audience of where performances can be seen or heard.
We hope this covers all of your questions about what WRST can offer your business. We hope that we are able to work with you. If you have any questions about underwriting call the WRST at (920)424-3113. Thank you for your time.