News Briefs

May 1998

 



 
 

Creating a Legacy or a Tragedy?

    In today's world, the word "legacy" has come to signify one of the major personal goals of effective people. It creates the image of value passed along to subsequent generations with the love and well-wishes of the legacy creator. Entrepreneurs frequently cite the concept of legacy as one of their primary goals.

    But, as we are intimately aware, the dreams of legacy can change to tragedy if they are not nurtured and pursued with good decision making, calculated risk taking and good fortune.

    On May 18, we are prepared to laugh at the very things that are most serious in our lives: our business, our family, and our pursuit of legacy. Yes, this program is taking a sharp left turn from our usual program format. But, we are doing this knowing that laughter is a delightful way to reduce stress and change our perspectives a bit.

    The evening will begin at the Butte des Morts Country Club at 5:30 p.m. with cocktails, followed by a wonderful dinner at 6:30. The Sweet Lips Theater Company will entertain us beginning at 7:30 p.m.
 
 

Applying Basic Communications to Families in Business

    Under the skilled direction of Gerry Le Van and David Lange, of the Le Van Company, forty-nine Forum partners took a fresh look at the issues of communication for a family in business.

    We began by observing the impact that body language, non-verbal cues, send to our listeners. We agreed that these messages are often interpreted more carefully and given more importance than the verbal messages that accompany them. They may even contradict the verbal message. We concluded that monitoring our non-verbal messages so they complement the verbal messages will enhance our communication effectiveness.

    We then worked in "road buddy" groups, as David Lange called them, to identify patterns of communication within our families and businesses that were perceived as ineffective. With the introduction of the Johari Window, we began to define ways to replace the poor communications patterns with more effective communication. The new patterns incorporate "sharing" and "feedback", i.e., giving and taking "I" messages: "I notice ," "I feel ," "I think ," "I intend ," and "I need . ."

    Perhaps the highlight of the day began following lunch. Gerry introduced the JacMar family, a fictitious family he has developed for his books and seminar presentations. Each participant accepted a JacMar family role, one dissimilar to their own real role. Then, through the use of role play, we enacted a case study that challenged us to walk in the shoes of another while considering our communication patterns. Most were sure, or at least hoped, they would not, as leaders, get their families into such a difficult situation.

    Congratulations to all participants for the excellent manner in which they got into the roles, applied some of the day's teachings, and helped everyone learn more about effective communication in family business.

    Feedback I have received since the program indicates that it has been a catalyst for some good communication in your families. That is the best indication of the effectiveness of a program. Thanks for sharing the feedback .
 

New Partner

Waldan Paper Services, Inc. of Oshkosh, is the newest member of the Forum. Mark Duwe, president, and his son, Rick, director of converting sales, are actively involved in the business. Mark purchased Waldan in 1989 and merged it with Waldan Converting of Neenah in 1998. Waldan Paper Services' primary product is wallcovering for the manufactured home industry. Please welcome Mark and Rick and help them get acquainted.
 
 

Thank You

We are grateful to Carl and Jim Stapel of Kitz & Pfeil, Inc. for loaning us a video projector for use during our communications seminar. Thanks for sharing this valuable resource with us.
 

Advisory Boards, Boards of Directors and Accountability

    Steve Westra, Chair/CEO of Westra Construction, Inc., Waupun, is on the board of several family businesses and has a successful family business with its own board. With this wealth of experience, Steve brought us a unique view of the value and precautions that a family should consider when developing and implementing a board for their business.

    Steve talked about the importance of a "kitchen cabinet" for a family business owner. This group is composed of experienced, credible advisors whom you can call for opinions, comments and advice when you need it. They are always there, willing to help you over the next hurdle. These people have probably gone through the growth and challenges you are experiencing and are willing to help you avoid the pitfalls.

    Steve raised the question, "When is it valuable to have outside board members?" He suggested that the answer is different for each business. Factors of timing, comfort level, company size and management style will influence the answer for your business.

    In regard to the importance of outside directors, Steve indicated that outside directors are valuable for accountability, officer performance review, and outside viewpoints.

    In reality, Steve concluded, it is difficult to incorporate outsider directors, but the value of their role can be significant.
 
 

Facilitator Training

    On August 25, facilitator training will be provided for sponsors and members. Facilitation is a key ingredient for our small group discussions and for peer groups. As participation in the Forum has increased this Spring, we have stretched our current facilitators to meet our needs. We need to increase our pool of resources for this function.

    Dale Feinauer, a professor in the College of Business Administration and consultant to family businesses, will be our leader for this training. Dale did an excellent job for us during our first facilitator training event in February 1997. We know you will learn excellent skills and gain useful insights into the art of facilitation.

    The training will be designed to introduce facilitation skills and their application to the situations that are common to the Forum and to family business groups.

    This will be an additional program opportunity. Please reserve that day on your calendars. You will receive the finalized agenda with more specific times as soon as it is completed.
 
 

Member Recruiting Program

    With your help, we are making progress toward our goal of increased membership. Increased membership will allow greater networking and initiation of peer groups.

    Between now and July 1, we are striving to double our membership. If each member and sponsor adds at least one member, we will reach and exceed this goal.

    As part of this effort, we are presenting a special program on May 20 for prospective members. Forum members will explain the Forum's mission and program and the value of the Forum for their families and businesses.

    This special May 20 recruitment program will be held at the Holiday Inn, Appleton, from 3:30 - 5:00 p.m. We have asked you to make at least five (5) phone contacts to encourage these prospects to attend our program. Please let us know who you call and the result of those calls.
 

Upcoming Events

 
    Date/Time    Event/Topic    Presenter
May 18, '98, 5:30-9 p.m. Creating a Legacy or a Tragedy? Sweet Lips Theater
Aug. 25, '98  Facilitator Training  Dale Feinauer College of Business Administration, UW Oshkosh 
Nov. 5, '98  - 7 am-3 pm  Marketing Your Family Business  Pat Frishkoff,  Director, Austin Family Business Program, Oregon State Univ.
Mar. 18, '99 Strategic Planning  John Ward Loyola Univ., Chicago 
 
Vol. 1 No. 6 News Briefs

Copyright 1998 Wisconsin Family Business Forum
Editor: Susan Schierstedt
(920) 424-2257; 1-800-232-8939
E-mail: schierss@uwosh.edu

Last updated: June 8, 1998