Melissa G. Bublitz, assistant professor of marketing in the College of Business at the University of Wisconsin Oshkosh, was invited to join the editorial review board of the Journal of Public Policy & Marketing (JPPM).
Each year, the journal recognizes four to six out of their 200 regular and ad-hoc reviewers for outstanding contribution, helping to improve the quality of manuscripts published in JPPM. At this year’s Marketing and Public Policy Conference, Bublitz was named as one of the journal’s outstanding reviewers for 2016. She shares this honor with other scholars who focus their research efforts studying the dynamic relationship between marketing and public interest.
Bublitz’s research portfolio focuses on the intersection of marketing and public policy investigating topics such as food decision making, financial decision making, health and well-being, sustainability, social marketing and nonprofit marketing. Her work seeks to leverage marketing science to empower consumers and organizations to make choices that advance the well-being of individuals and communities.
Her most recent article, forthcoming in the JPPM, lays out a framework to outline how nonprofit and social change organizations can adopt the marketplace practice of storytelling to construct stories with the power to transform their marketing efforts, better engage audiences and accomplish their strategic goals.
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