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Their $5 million in combined donations helped make the $48 million Sage Hall a reality at the University of Wisconsin Oshkosh.

Their reasons for contributing and complementing Wisconsin taxpayers’ support are diverse. Some hope to propel business, journalism, geography and a host of other students in varied disciplines with a state-of-the-art educational vehicle, the first new academic building at UW Oshkosh in 40 years.

Others had more a more personal reason.

David and Sharon Geurden wanted to not only further fuel the academic mission of Sage Hall and UW Oshkosh, but they also wanted to pay tribute to their daughter, Tammy, a 1993 graduate of UW Oshkosh who died five years ago. She followed in the footsteps of her father, Dave, a 1971 graduate of the institution.

In this short video, David Geurden explains his support for Sage Hall while visiting the building on its Sept. 23 dedication day…


Craig Culver’s support for Sage Hall is rooted in his and his family’s deep respect for his alma mater, its students and a devoted faculty and staff.

A 1973 graduate of UW Oshkosh, Culver, co-founder of Culver’s Frozen Custard, gave to Sage Hall through his and his wife’s Craig and Lea Culver Family Foundation.

Their gift is recognized in the naming of an innovative marketing lab in Sage Hall — a focus group testing center with two-way mirrors and meeting space, giving students studying marketing and advertising a real-world environment to study product development, messaging and consumer behavior.

Here is Culver, in his own words on Sept. 23, explaining his family foundation’s support for the green and sustainably built Sage Hall…


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