Health Promotion

Description

Health promotion is vital - promoting healthier lifestyles and habits to both specific target groups and the wider population, is important to governments and other authorities. While provision of appropriate services is essential, the less strain that is put on the health system, the better it is for the economy and the society as a whole. Taking the highly successful "Doubt Kills" campaign from the British Heart Foundation, as a case study, this film explores the key parts of designing and implementing a major national health promotion. The Heart Foundation's Nick Radmore explains how the campaign was planned and executed, covering areas including: research, aims and implementation and evaluation. This highly engaging and informative learning resource is essential viewing for students of health promotion and a range of other health-related disciplines.

Runtime

15 min 42 sec

Series

Subjects

Database

Films on Demand

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