Competitive Marketing in Tourism
Description
The challenges in marketing tourism have grown with the influx of online resources. It has resulted in more knowledgeable consumers as well as an increase in worldwide competition. This video takes an in-depth look at sustainable marketing approaches and explains that adapting to change is a critical component to success in the dynamic tourism industry. Marketing expert Phil Harmon discusses the tourism industry in Australia and describes why specific marketing strategies are successful.
Runtime
26 min 26 sec
Subjects
Geography
Database
Films on Demand
Direct Link
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