White House PR Strategy
Description
In this short film, Bagnewsnotes publisher Michael Shaw explains how the Obama administration distributes its own imagery while often preventing the independent media from getting the same access as White House staff photographers. Strategically composed photos, taken by official White House photographers, travel from social media sites that are controlled by the administration to the front pages of newspapers around the world. "The White House has effectively become a broadcast company," says Shaw. A Reason TV production.
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11 min 42 sec
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