The California Raisins
Description
This episode of Ad Persuasion highlights the California Raisins, an '80s claymation phenomenon that became part of pop culture. Advertising industry experts also analyze spots by Amora ("Martian"), Burger King ("Fantasy Ranch"), Budweiser ("Whassup?"), Nescafe ("Chill In, Chill Out"), and Bic ("Prank Calls") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Runtime
21 min 37 sec
Series
Subjects
Genre
Database
Films on Demand
Direct Link
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