Just Do It
Description
When Lance Armstrong gave a press conference announcing that he had cancer, Nike bought it and used it for their 'Just Do It' campaign. Exploitive? Impressive? Our experts discuss whether or not this was an effective brand message and discuss other famous and provocative ads from Honda, Volkswagen, Mates Condoms, Pepsi, and Starbursts.
Runtime
21 min 43 sec
Series
Subjects
Genre
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=93614
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