Managing Bad Press
Description
In this film, Maria Deveson-Crabbe, CEO of Marie Stopes International of Australia, draws on a powerful case study to discuss crisis management and media relations. Marie Stopes International was purchasing an Australian abortion clinic when it emerged that patients there were infected with Hepatitis C due to a rogue doctor. Deveson-Crabbe talks about the decision to go through with the purchase. She talks about how Marie Stopes got the media to present it as the savior of a troubled clinic rather than as being tainted by association.
Runtime
15 min 11 sec
Subjects
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=93364
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