Increasing Website Traffic

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Description

In this film, entrepreneur Pete Williams shares strategies for building your website traffic, specifically by people who have a likelihood of purchasing. He discusses how do your customers find businesses online. He discusses the different uses of Google Adwords and search engine optimization. He considers demographic search strategies, and ways to increasing opt-ins & conversions by your traffic. A business must think carefully about the target landing page for different searches, and give potential customers a clear call to action on its webpage. Williams explains how to use Google analytics. He reminds us that increasing conversions (sales) is the objective, and it may be better to increase the percentage of traffic that buys than to increase traffic for its own sake.