Life in the Freezer Cabinet. Part 3
Description
Concerned the horsemeat scandal has tarnished the company's image and cost millions in sales, CEO Malcolm Walker needs a game-changing TV advert. Elderly ad veteran Tom-the mastermind behind Iceland's successful Kerry Katona ads-pitches against a trendy London advertising agency. Meanwhile, Iceland's head of security Duncan is working on an instructional video to stop shoplifters. Tooting store manager Sandra is on the hunt to find the thief who's stealing her salmon fillets. Malcolm's son Richard is cutting his teeth on the shop floor in Swiss Cottage, and customers Mark and Lisa are catering their upcoming wedding with Iceland's low-cost food.
Runtime
59 min
Series
Subjects
Geography
Genre
Date of Publication
[2015], c2013
Database
Films on Demand