Life in the Freezer Cabinet. Part 2

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Iceland CEO Malcolm Walker lets the cameras into the boardroom and stores, as the company deals with fallout from a horse meat scandal. With the media storm continuing to hurt sales, Walker hopes his straight-talk will get the company out of hot water, but his strategy backfires. Winning back public trust is not going to be easy, but can a half-price burger sale get people buying them again? Despite the uncertainty, Walker is opening a new store in the former mining town of Treorchy, Wales. Meanwhile, senior buyer Alastair needs to find an attention-grabbing name for his newest product - rice crispy-style prawns.