Life in the Freezer Cabinet. Part 1

Description

Malcolm Walker began his first Iceland food shop while unhappily employed at a Woolworth's in 1970. Learn about the original store and about his generous business style. In this episode, Walker hopes to boost profits before the year's end by offering cash prizes for increased Christmas season sales. The new year begins with news of horse meat contamination in Iceland's burger products.

Runtime

58 min

Series

Subjects

Geography

Genre

Date of Publication

[2014], c2013

Database

Films on Demand

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