Georges St-Pierre. Samourai 2.0

Description

In 2011, martial arts world champion Georges St-Pierre had to withdraw from competition due to a serious knee injury. The forced layoff led him to rethink his future, reboot his team and, most importantly, re-brand his image. GSP, his new worldwide brand, has been a resounding success - he now enjoys over 3 million Facebook friends and high-end sponsorship, plus his income is going through the roof. But just how hard can you sell an athlete competing in a violent sport? There's a price to pay, and some tough ethical choices to make too. On November 17, 2012, Georges St-Pierre defeated Carlos Condit to reclaim his UFC welterweight title.

Runtime

40 min

Contributor

Genre

Date of Publication

[2014], c2012

Database

Films on Demand

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