5 Steps to Great Storytelling
Description
Tory Johnson interviews Peter Guber about his book Tell to Win for this ABC News @ Work special report. Guber discusses the five steps that are necessary to a great story. Also known as MAGIC, these five steps - motivation, audience, goal, interactive, and content - will allow you to communicate successfully in business.
Runtime
5 min
Subjects
- Business communication (311)
- Marketing (459)
- Interpersonal communication (301)
- Communication (1217)
- Storytelling (48)
Genre
Date of Publication
[2013], c2011
Database
Films on Demand
Direct Link
Similar Films
How to be a writer. Between the lines
Contrast
Cyberterror, Bringing Down the Internet
Putting Your Best Digital Foot Forward
Mastering and Export
Eye to Eye. Tribute to Samantha Pierre. Season 4, Episode 19
Great speeches. Volume 15
The Russian Revolution Through Its Films
It's All About Culture
Constructing Scenes to Engage
Give Feedback About Body Odor
Hotlines. Solving problems. Episode 11
4Cs. Funnel question technique. Communication. [4.4]
Great Speeches, Today's women. Volume 1
A Diary for Timothy