Women Who Brew. Breaking the Glass Ceiling for the Love of Beer
Description
From both a marketing and a career-development perspective, the world of beer and brewing has long been male-dominated. Ads for major beer companies generally target men, and in the rapidly growing craft beer and ale industry, men own and operate the majority of breweries. But the latter situation is changing. This program follows a large number of women who have found success and fulfillment as brewery owners, pub owners, hops farmers, home-based and large-scale beer artisans, and other positions in the industry. Focusing on the Pacific Northwest's burgeoning craft beer market, the film introduces thriving entrepreneurs and highly valued employees who have defied the assumption that beer is just for men. Award-winning brewmaster Tonya Cornett, celebrated publican Sarah Pederson, respected hops producer Gayle Goschie, and craft brewery pioneer and Pink Boots Society founder Teri Fahrendorf are among the many industry luminaries featured.
Runtime
62 min
Subjects
- Women (809)
- Beer industry (10)
- Entrepreneurship (1731)
- Women-owned business enterprises (57)
- Hospitality industry (35)
- Businesswomen (85)
- Tourism (161)
- Small business (140)
- Food service (145)
Genre
Date of Publication
[2013], c2012
Database
Films on Demand
Direct Link
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