Steve Jobs. Billion-Dollar Hippy

Description

A brand that defines cool consumerism, Apple Inc. has become one of the biggest corporations in the world. Its co-founder and CEO, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, Jobs fused a counterculture attitude and mastery of the art of hype with explosive advances in computer technology. In this program, insiders including Apple co-founder Steve Wozniak tell stories of the rise, fall, and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, World Wide Web inventor Sir Tim Berners-Lee, and branding guru Rita Clifton

Runtime

49 min

Subjects

Contributor

Genre

Date of Publication

[2013], c2011

Database

Films on Demand

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