Enterprises, Greatness, and Public Diversion
Description
Machiavelli wrote in chapter 21 of The Prince that nothing makes a ruler so esteemed as the undertaking of a grand enterprise. This program explores the concept of building a reputation by spearheading great initiatives and the role the media plays in making sure that there's substance behind the flash. With former LEGO CEO Torben Ballegaard Sørensen, who points out that PR stunts can backfire unless they promote the company and not just the company's head, and Stan Shih, Michael Dukakis, Larry Flynt, Bruce Cohen, John Dunn, and Lars Håkanson.
Runtime
1 28 min
Series
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Films on Demand
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