External Organizations and Markets

Description

In Chapter 3 of The Prince Machiavelli says that newly conquered territories pose a unique set of problems, and that it's best for a ruler to reside there himself rather than appoint a governor. This program deals with issues surrounding the penetration of new markets and the pros and cons of establishing a local presence. With marketing guru Philip Kotler, who explains that he favors decentralization because "even if the company is global, all markets are local," and Jørgen Vig Knudstorp, Torben Ballegaard Sørensen, Bengt Baron, Stan Shih, Katie Ford, and Jim Buckmaster.

Runtime

1 29 min

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