Enterprise and Entrepreneurship
Description
This program explores the process of setting up a business enterprise by following the story of Olive-a dynamic young woman with a passion for social media. As Olive begins her own e-business in the competitive field of media monitoring, viewers learn just what it takes to be a successful entrepreneur, including careful research and planning, finding a niche market, promoting the new company, and more. Throughout the video an app developer, a graphic designer for go-karts, and a fashion designer share their insights into the challenges and rewards of starting their own business.
Runtime
19 min
Subjects
- Marketing (459)
- Entrepreneurship (1731)
- Business (3110)
- Service industries (22)
- Selling (60)
- Electronic commerce (175)
Genre
Date of Publication
[2012], c2011
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=47566
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