Traditional Print and Online Advertising
Description
Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general interest, special interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered.
Runtime
21 min
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Logistics (25)
- Advertising (278)
- Business logistics (32)
- Communication in marketing (54)
- Electronic commerce (175)
- Digital media (308)
- Public relations (98)
Genre
Date of Publication
[2012], c2011
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=47377
Similar Films
Lululemon's fail. Shouldn't they have known better?
Groupon CEO Mason admits failure in candid memo
Online sales account for 5% of all retail sales
Examining the personalities behind Groupon
Developing a Website
Free People gets big sales boost from app
Jack Ma, circa 1999. Selling Alibaba from his apartment
Business principles. Volume 14, No. 4
Data at the Speed of Light
Why eBay is fighting the online tax bill
Can Amazon win as a 'fresh' online grocer?
EBay and Napster. Change agents
How Jeff Bezos became the king of e-commerce
Is it possible to turn Groupon around?
E-commerce. Business to business