CNBC Titans. Procter & Gamble

Description

Only in America could two immigrants-an English candle-maker and an Irish soap-maker-create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies' bottoms to ladies' eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with chief executive Bob McDonald, CNBC pulls back the curtain for an inside look at Procter & Gamble. The 79-billion-dollar behemoth is often analyzed in the context of its popular brands, such as Pampers, Bounty, and Tide-but a recent strategy rethink suggests there's an advantage to branding Procter & Gamble itself.

Runtime

44 min

Subjects

Contributor

Genre

Date of Publication

[2011], c2011

Database

Films on Demand

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