Supermarkets Incorporated. Inside a $500 Billion Money Machine

Description

The typical American supermarket stocks over 45,000 items. But don't be fooled by that sumptuously inviting bounty-groceries are a cutthroat business built on razor-thin margins. This CNBC Original documentary looks at how food retailers fill their shelves and what kind of marketing tactics they use to do it-from the old trick of positioning milk so that shoppers have to pass hundreds of other items first, to the deployment of high-tech heat maps to track which aisles get the most traffic. One case study in the program features megastore chain Giant Eagle, which, like Safeway, Kroger, and other brands, has become a kind of cultural icon, but viewers also learn how these companies are sorely tested by the likes of Whole Foods, independent groceries, bulk retailers, and-last but not least-the public's ever-changing tastes.

Runtime

44 min

Subjects

Database

Films on Demand

Direct Link