Coca-Cola. The Real Story Behind the Real Thing
Description
With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry.
Runtime
56 min
Subjects
- Beverage industry (5)
- Organizational behavior (169)
- Leadership (570)
- Business planning (234)
- Retail trade (126)
- Wholesale trade (30)
Genre
Date of Publication
[2012], c2009
Database
Films on Demand
Direct Link
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