Food. Serving Up Superbrands

Description

Heinz has sold baked beans since the late 1880s, and even though the recipe has remained basically the same, the company still sells 10 times as many beans as its nearest rival. Has nobody come up with a better product in 120 years, or is something else going on? Is branding so powerful that it can actually affect our taste buds? This program goes on the trail of international food and beverage conglomerates to determine how and why they shape our meal choices and dietary decisions. Seeing the power of the Heinz label in action among randomly selected consumers, viewers will also learn about the intense-and very expensive-marketing tactics behind Coca-Cola, Red Bull, and other brands.

Runtime

52 min

Series

Subjects

Genre

Date of Publication

[2011], c2011

Database

Films on Demand

Direct Link

Similar Films

War. Supermarket Secrets, Series 2
Boso Online marketplace. Converting users into investment gold
Packaging. The science of temptation
Which company has the best marketing campaign?
Keith Hannon Discusses Positive Uses Of Social Media
The CLIOs 2013
England Swings. Discontent in London Over the 2012 Olympics
The Four P's. Product and pricing. Pt. 1
The Craftsmanship of fashion. Italian touch
Band is born
A Conversation With Barry Burdiak. Conversations with Giants
Tricia Barry Discusses Building Channels And Advertising
Design Classics. The Barcelona Chair
How Glock Became America's Gun
Business ethics. Truth in advertising