Fashion. Superbrand Chic
Description
The apparel industry has become far more than a showcase for a designer's talent-it's now the battleground of billion-dollar corporations. This program enters the world of fashion superbrands to find out how and why they have invaded not only our wardrobes, but our minds. With help from neuroscientist and marketing expert Dr. Gemma Calvert, who administers an MRI scan to an avid fashion consumer, the film shows how the brain's pleasure center responds to advertising images, especially those that convey luxury and prestige. Viewers also learn about marketing strategies that have driven the success of Adidas shoes, Diesel jeans, Burberry accessories, and other products.
Runtime
52 min
Series
Subjects
- Marketing (459)
- Clothing and dress (87)
- Consumer behavior (119)
- Fashion design (1908)
- Psychology, Industrial (35)
- Export marketing (26)
- Psychology, Applied (97)
Genre
Date of Publication
[2011], c2011
Database
Films on Demand
Direct Link
Similar Films
Sexual harassment
Buying into brand marketing. Shaping your perceptions
The Fashion fair. Buyers and sellers under one roof
A Conversation With The Men Behind The Real Men Of Genius—Part 2. Conversations with Giants
Matt Faso Discusses How To Gain Experience in the Online Environment
Putting Your Best Digital Foot Forward
A Conversation With Roy Skillicorn. Conversations with Giants
The marketing series. The internet revolution. 1
Tricia Barry Discusses The Changing Importance Of The Website
Neuromarketing. Programming the Brain to Buy
Liquid Gold
How the kids took over. Child-driven marketing
You're Soaking In It
Marketing strategy for small business
A Conversation With Madonna Badger. Conversations with Giants