Designing for Innovation and Safety

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Description

Decades ago, Volvo's famous safety features were the least appealing part of their cars, at least from an aesthetic standpoint. Now designers work with engineers from the beginning of the development process to make sure that Volvo remains competitive on all fronts. In this program Volvo representatives address the issue of combining safety features with good design while maintaining brand identity. Using the Volvo S60 as a case study, a design director discusses the challenges of balancing its pedestrian recognition technology with the overall look, feel, and performance of the car. Viewers also travel to Volvo's state-of-the-art crash-test facility, where engineers work to identify hazards and then begin the cooperative design process.